ThaiFex in May!

In the upcoming month of May Chef Robert will be attending and speaking at the annual Thaifex trade show. Thaifex is an “International Trade Fair covering Food & Beverage, Food Catering, Food Technology, Hospitality Service and Retail & Franchise” and the largest food show in Asia.

“Thaifex – World of Food Asia held in Bangkok, Thailand, is where global players of food and beverage meet. It is the leading trade platform for the food and beverage industry in South East Asia. Based on the world’s largest food and beverage trade fair – ANUGA in Cologne, Germany, Thaifex – World of Food Asia is a one-stop shop for all in the industry. From processing technology and ingredients to the end products, the trade fair covers all areas of production.”

On May 14th Robert will be moderating a 3 hour panel discussion entitled “How Food Products Get On American Menus”.This interactive session will give the attendees an inside look on how a food ingredients moves through the product and menu development cycle. Chef Danhi and the Thai Department of Export Promotion has assembled this panel of industry experts to take the audeince through a culinary adventure of menu items from the streets of Asia to the plates of American consumer. A step-by-step product development process will be outlined and how the discipline of Culinology™ (Research Chefs Association), begins with the manufacturers and continues to play a important role all the way on to the plate or package the customer enjoys. Panelist Include: Chef Lon Symensma of he famous New York City restaurant Buddakan; Ross Kamens, Executive Chef of Noodles & Co, a chain of over 200 restaurants in the USA, and Chef Mark Waltzer of Premier Culinary Consulting Group who works with leading food manufacturers and restaurant chains to bring food products to the marketplace.

In addition to the thousands of attendees from around Asia and the greater globe, Chef Danhi will be making this trip accompanied by a select group of “movers and shakers” within the American food industry. This group of “power-chefs” is in search of the next big things in flavor, texture, distribution, and packaging coming out of this “on-trend” region. A few categories of interest highlighted by the event producers are: The Asian Hospitality and Food Service Industry, Coffee and Tea, and Food Technology.

Although saddened by the fact that I cannot attend, I am already salivating at the thought of the deliciously, exotic food finds that are sure to result from this epicurean expedition! I will be sure to keep you up to date on this as things develop.

Globally Hungry; Universally Yours

Chef ARI

P.s. - For more on Thaifex click here http://www.worldoffoodasia.com/